Ava by Artisan

Ava is Artisan's AI business development rep, marketed as a digital employee rather than a tool. She works the full outbound motion end to end: sourcing prospects from a 300M+ contact database, researching them, writing and sending personalized email and LinkedIn sequences, and booking meetings — all inside one consolidated platform that also handles deliverability concerns like inbox warmup.

The pitch is consolidation. Instead of stitching together a data provider, an enrichment tool, a warmup service, and a sequencer, Ava folds those into a single hired digital worker that learns from replies over time. That makes her attractive to teams trying to replace a sprawl of point tools, to mid-market B2B sellers, and to founders who want to scale outbound without hiring an SDR team.

Artisan has moved to a self-serve, credit-based model: a free tier with 300 credits a month, an Intern plan at $250/month and an Employee plan at $600/month (billed annually), plus custom Enterprise. The trade-offs are familiar for autonomous outbound — credit costs add up at high volume, and Ava is email-and-LinkedIn-first, so phone outreach still falls to humans. For consolidating an outbound stack, though, the all-in-one design is the draw.